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creative direction

As a creative director, the brand is my north star. Whether working to express the brand or working to define it, it all comes back to the needs of my clients. I specialize in overseeing photo, video and design production and creative direction for client and agency.

A favorite recent project was creating a style guide for a billion-dollar company in the food and beverage space – I’m passionate about food styling! Underrated but important: Knowing how to effectively translate client creative feedback!